Creative direction is the process that begins with an idea that then slowly forms to become a new reality, a new story. Here you will observe my idea boards slowly transforming into reality.
Models, photographers and other artists involved are credited at the bottom of each set.












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Ashley Ewanchuk
Creative Director
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Shelby Reign
Photographer
@annemariereign on Instagram
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Madi Maple
Model
@madimaple on Instagram